Our Privacy Commitment
Your privacy is very important to Davidson’s, Inc. ("Davidson’s"), and we take your right to privacy seriously. This
information, and how we protect it. It also describes how you can access and update your information and privacy
ggg.galleryofguns.com (collectively, the "Website"), and their on-line features or services, as well as to personal
information obtained when you call, email, or otherwise communicate or interact with Davidson’s. Our Website and other
services and communications, whether on-line or otherwise, are collectively referred to as "Services".
bound by all of its terms and conditions. If you do not agree to these terms, please do not access or use the Website.
the revised Policy on the Website. Your continued use of the Website after such modifications constitutes your
acknowledgment of the modified Policy and your agreement to abide and be bound by the modified Policy.
Neither the Website nor any Services of Davidson’s are intended to be used by children under 16 years of age. No one
under age 16 is eligible to use the Website. We do not knowingly collect personal information from children under
you are under 16, do not: (1) use or provide any information about yourself on the Website, (2) on or through any of
features, register on the Website, or (3) attempt to make any purchases through the Website. If we learn we have
collected or received personal information from a person under the age of 16, we will delete that information. If
believe we might have any information from or about a child under 16, please contact us . Many of our products require
you to be at least 18 or 21 years of age and if you enter into any online shopping transactions on the Website, you
representing to us that you are of legal age and have all necessary authority to enter into and bind yourself under
agreements made on the Website.
Information We Collect about You
In General By visiting the Website or using our Services through the Website or otherwise, we may collect personal information
about you including your name, your status (such as whether you are a customer, dealer or media professional), mailing
address, email address, title or occupation and telephone number. The types of personal information we collect and share
depend on the service or interaction that you have with us (see "Personal Information" below for details).
You may also visit the Website without identifying who you are or providing any personally identifiable information
about yourself – that is information that specifically identifies a particular individual, such as name, address, or
phone number. Many users of the Website will choose not to provide any personally identifiable information; therefore,
those individuals are anonymous to us.
When you visit the Website, whether or not you provide personally identifiable information, the Website captures certain
common technical information automatically. This information may include your Internet protocol (IP) address, browser
type and computer operating system, device type, application software, time and date you visit the Website, traffic
patterns and usage data such as the pages you access, the address of the third-party website that directed you to our
Website or the third-party website you visit when you leave our Website. Davidson’s uses this information to understand
patterns of site activity, including aggregated user demographics, and to improve the website so it is more useful to
you. Although Davidson’s does not use or maintain any type of network activity or device information in a manner that
identifies you, or that relates to, describes, or is reasonably capable of being associated with or linked to you or
your household, some of this information may qualify as "Personal Information" or "Personal Data" under applicable law.
Personal Information. In addition to the contact information described above, Davidson’s may collect other personal information depending on
the nature of your interaction with Davidson’s through the Website or any Services, including but not limited to:
- If you are purchasing a product or service, your credit card number, expiration date and security code.
- If are entering a sweepstake, contest, giveaway or other promotion (each a "Promotion"), your age or birth date.
- If you are applying for employment, your work authorization information, visa status, desired salary, academic
employment history including salary, and any other information you include on the resume you upload to the
may also choose to provide optional information such as race, gender, and whether you are disabled or your
- If you are participating in a survey, we may ask your gender and age, income, ethnicity, family size and marital
- If you are sharing an article or page of the Website with a third party, the third-party email address will also
- If you are using a Service, information necessary to provide the Service you have requested.
Location Information. We may collect information about your location when you access or use the Website. We
may collect information regarding
your general location using your IP address. If you access or use the Website from a mobile device, we may collect
precise geolocation information from your mobile device. This information may be used to customize certain features
the Website and to provide you with location-based services. This information may also be used to send push
notifications, which appear on the display of your mobile device in the form of a badge, alert or banner, and allow
mobile applications to send information to your mobile device even when the application is not in use.
Use of Information Collected
Davidson’s will not sell, trade, or otherwise share or transfer to third parties your Personal Information except as
- Subsidiaries and Affiliates. Davidson’s may transfer personal information to its subsidiaries and
affiliates, including future subsidiaries and affiliates.
- Fulfilling a Business Purpose. Davidson’s may transfer personal information to third parties in order to
carry out the purpose or purposes for which
you provided the personal information and/or to comply with the laws and regulations governing the business
- Consultants and Service Providers. Davidson’s will disclose personal information to third party
consultants and service providers (such as providers of
hosting, support, maintenance and remedial, repair services, mail delivery services, evaluation data analysis,
cleansing, order fulfillment and shipping, promotion administration and fulfillment, advertising, marketing and
promotional activities, fraud protection and risk reduction, and payment processing and authorization) to the
that they require access to the databases, or the personal information contained in our databases, to provide
to you on behalf of Davidson’s or to Davidson’s
- Enforcement of Rights/Security. Davidson’s reserves the right to release personal information (i) when
Davidson’s is under legal compulsion to do so
(e.g. we have received a subpoena) or Davidson’s otherwise believes that the law requires us to do so, (ii) when
Davidson’s believes it is necessary to protect and/or enforce the rights, property interests, or safety of
our users or others, or (iii) as Davidson’s deems necessary to resolve disputes, troubleshoot problems, prevent
- Reorganization or Sale of the Company. In the event that Davidson’s is merged with or becomes part of
another organization, or in the event that Davidson’s is
sold or it sells all or substantially all of its assets or is otherwise reorganized, the personal information
collects will be one of the transferred assets to the acquiring or reorganized entity.
Third-Party Marketing. Davidson’s may share your personal information with third parties, such as the Federal Firearms License Dealer that you
designate, in order to carry out the transaction or purpose for which you provided your personal information. Such third
parties designated by you may use your Personal Information for their marketing purposes, and you should refer to their
privacy policies and practices to understand and control their use of your Personal Information.
- Joint Promotion Partners. Davidson’s may conduct joint promotions with third parties. If you register for
one of those joint promotions your
information may be collected by both Davidson’s and the third party. Or, we may give you the option to have us
your information with the promotion partner. Your information will be used by us and/or by them as described in
respective posted privacy policies.
- As Otherwise Required or Allowed by Law. Davidson’s may transfer personal information to third parties
where we are expressly authorized or required by
applicable law to do so.
browser, that may be
used to recognize users of the Website when they return to the Website, collect usage information and remember
enhance our communications, and evaluate the effectiveness of our internet-based advertising. See "Interest-Based
Behavioral Advertising" below for more information. In addition, your opt-out choices regarding cookies are
"Opt-Out Choices" below.
Interest-Based Behavioral Advertising. Davidson’s advertisements are shown on third party websites,
including Google. Davidson’s may use technologies such as
cookies and web beacons (also known as action tags, pixels, or transparent GIF files) to help manage online
These technologies are provided by one or more third party vendors and enable such vendors to recognize a unique
placed by us (when you accessed the Website) or by such vendors, or by another advertiser who works with such
These technologies allow us to learn which advertisements bring users to the Website. They also allow us to collect
information about your online activities over time and across third party websites so we can manage advertising
effectiveness and provide you with online advertisements, including advertisements on the websites of third parties
serve ads to you based on your past visits to the Website. With this technology, the information that we collect,
process and share is aggregated information or de-identified information that does not identify you individually to
We offer you certain choices about the information we collect, how we use and share information, and how we
with you. When you exercise these choices, in order to help protect your privacy, we may take certain steps to
your identity, such as confirming your ability to verify your email address and certain account information. You
have the following specific opt-out choices:
Emails. You can opt out of receiving future promotional emails from Davidson’s (such as general marketing
emails, rewards or
promotional program emails, and customer surveys) by following the unsubscribe procedures indicated in each email.
if you opt out of receiving promotional emails from Davidson’s, we will send you transaction emails and respond to
questions from you.
Cookies. You may block or restrict cookies on your computer or device or purge them from your browser by
adjusting your web
browser preferences. You should consult the operating instructions that apply to your browser or your mobile
advantage of some features or functions of the Website, if you block or otherwise reject our cookies, you may not be
able to use some features of the Website. In addition, disabling cookies may invalidate opt-outs that rely on
such as web analytics or targeted advertising opt-outs.
Interest-Based Behavioral Advertising. For information about your choice to opt-out of receiving targeted
online advertisements from members of the Digital
Advertising Alliance (DAA), as well as more detailed information about online behavioral advertising, please visit
DAA website at http://www.aboutads.info/choices/. To
Google’s Ad Settings at: https://www.google.com/settings/u/0/ads/authenticated. Please note that even if you reject
technology, you may continue to receive advertisements, but the advertising will not be tailored to your browsing
Tools on Mobile Devices. You can control the tools on your mobile devices when you use the Website. For example, you can turn off the GPS locator
or push notification on your phone. Please consult your mobile device’s user guide for instructions on clearing cookies,
disabling location services, and disabling push notifications. For more information on opting out on mobile devices, you
may also visit: http://www.networkadvertising.org/mobile-choices .
In general, we will only retain your personal data for as long as is necessary for the purposes described in this
have the data in the first place. As Davidson’s’ business is subject to federal laws and regulations that include
various record-keeping requirements, our data retention practices are designed to comply with such laws.
Accessing and Updating your Personal Information
You may change certain of your personal information in your account online at any time. You may also request changes
corrections to your personal information and privacy preferences by writing us at:
6100 Wilkinson Dr.
Prescott, AZ 86301
Please include your name, address, and/or email address when you contact us.
You must describe the information in sufficient detail to allow us to locate that information in our records. We may
fulfill a request to change information if we believe the change would violate the law or a legal requirement or
the information to be incorrect. Additionally, some residual information may remain in back-ups, cached, archived or
other historical databases. We reserve the right to refuse to modify information if we request proof of identity or
authority and the appropriate proof of identity or authority is not provided to us. We do not have the ability to
or remove third-party records.
Personal Information Removal
You may request that your personal information in your account be deleted under certain circumstances, provided
Davidson’s does not have a legitimate or lawful purpose to retain it or is otherwise required by law to retain it.
may make your request by emailing our support team at: email@example.com. We may ask you to provide additional
information in order to verify your identity before proceeding with your request. Such additional information will
used only for identity verification and for security or fraud-prevention purposes. If such additional information is
required and we are unable to contact you with the contact information you have provided, we may be unable to
your request. We will work to respond to your request within 45 days from the date of receipt of your request or of
information necessary to proceed with processing the request, as applicable. If you are an individual representing
FFL Dealer doing business with Davidson’s, Inc., you may contact your account executive directly regarding any
related to your personal information.
We operate secure data networks protected by industry standard firewall and password protection systems, which are
periodically reviewed and enhanced. We do not, however, guarantee that unauthorized or inadvertent disclosure will
The importance of security for all personally identifiable information associated with our users is of utmost concern
us. The personally identifiable information you provide to us when you establish an on-line account is protected in
several ways. Access by you to your personally identifiable information is available through a password and unique
customer ID selected by you. This password is encrypted. We recommend that you do not divulge your password to
In addition, your personally identifiable information, whether provided to establish your on-line account or through
other Services resides on a secure server that only selected Davidson’s, personnel and contractors have access to
password. We encrypt your personally identifiable information and thereby prevent unauthorized parties from viewing
information when it is transmitted to us.
In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established
party banking, processing agents and distribution institutions. They receive the information needed to verify and
authorize your credit card or other payment information and to process and ship your order.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure.
acknowledge that there are security and privacy limitations of the Internet beyond our control, that the security,
integrity and privacy of any and all information and data exchanged between you and us through the Website cannot be
guaranteed, and any such information and data may be viewed or tampered with in transit by a third party.
Privacy Notice for California Residents
For the purposes of the California resident policies in this section, personal information does not include
that is exempt from the California Consumer Privacy Act of 2018 ("CCPA"), including personal information
other privacy laws such as the Fair Credit Reporting Act. In addition, if you have or had a business
us, and provided personal information to Davidson’s in your capacity as an employee, owner, officer or
contractor of a
company, partnership, sole proprietorship or other business or agency, (for example, as a representative of
Dealer) the CCPA may not apply to you or all of your personal information.
Personal Information We Collect
We have collected the following categories of personal information from consumers within the last 12 months:
- Identifiers such as name, email address, telephone number, physical address, Internet Protocol address,
identifiers, government issued identification or licensure, or other similar identifiers;
- Protected classification characteristics under California or federal law such as age and gender;
- Financial and commercial information such as credit card or bank account information, as well as records
or services purchased, obtained, or considered, or other purchasing or consuming histories or
- Internet or other network activity and/or device information such as information regarding your
interaction with the
Website, applications, and advertisements, and geolocation data; and
- Professional or employment related information, which includes information necessary to conduct
and/or federal firearms license verifications.
Sources of Personal Information
We collect the categories of personal information described above from the following categories of sources:
- Information provided by you – this includes, but is not limited to, personal information you submit when
on-line account registration, making requests for information or services (including subscriptions),
promotional giveaways, and from similar communications with Davidson’s;
- Information from third parties acting on your behalf – this includes information that is automatically
the Internet or other network activity regarding your interaction with the Website, applications, and
- Information from government entities from which public records are maintained and other publicly
available sources and
unaffiliated service providers, including data resellers.
Purposes for Collecting Personal Information
We have used or disclosed the personal information collected for one or more of the following business or
purposes within the last 12 months (excluding uses or disclosures we may be prohibited from reporting under
- To conduct our business, including providing our products and services, and, where necessary, in order
to assist us in
verifying your identity;
- To conduct our business, including providing our products and services, and, where necessary, in order
to assist us in
verifying your identity;
- For our marketing and promotional event services, including market data and research;
- To deliver content, product, and service offerings relevant to your interests, including targeted offers
through the Website, third-party sites, and via email or text message (with your consent, where required
- To perform in connection with your role, responsibilities, and/or status as an employee, owner,
director, or officer
of an FFL Dealer;
- To help maintain the safety, security, and integrity of our business and to respond, as necessary, to
regulators and law enforcement or as otherwise required by applicable law, regulation, court order, or
- As described to you when your personal information is collected or as otherwise set forth in the CCPA.
Disclosure of Personal Information
We have disclosed the categories of personal information listed above for business purposes to the following
of parties within the last 12 months (excluding disclosures we may be prohibited from reporting under
- Affiliated entities of Davidson’s and unaffiliated service providers to help conduct our business; and
- Third parties to whom you direct or authorize us to disclose your personal information, independent of
connection with products and services we provide to you.
We have also disclosed to our affiliates, service providers and other third parties certain categories of
information such as identifiers, network activity and/or device information, which may be used for purposes
strictly operational purposes of Davidson’s The purposes for which we have shared your information in this
analytics and marketing, including marketing by third parties. To the extent such disclosure is considered a
information and is not an excepted business purpose under the CCPA, you have certain rights to opt out of
of information as described below.
Your CCPA Data Rights
The CCPA provides California resident consumers with certain data rights with respect to the personal
Right To Know
If you are a California resident consumer you have right to know the categories and specific pieces of
information we have collected, used, and disclosed about you, including the purpose of, and categories of
to whom, personal information was disclosed for a business purpose. To submit a request to know the
personal information we have collected or the specific pieces of information we have collected for the
months, you may call us at 1-800-537-2565 or email our support team at firstname.lastname@example.org. You also may designate
an authorized agent to make a request for access on your behalf.
Right to Delete Personal Information
You also have the right to request that we delete the personal information we have collected about you unless
exception under the CCPA applies, or the deletion of such information is otherwise restricted or prohibited
rule, or regulation. To submit a request that we delete any personal information we have collected about
you, you may
call us at 1-800-537-2565 or email our support team at: email@example.com. You also may designate an
agent to make a request for access on your behalf.
CCPA Rights to Know and Delete Information Are Not Available for Certain Personal Information
We may collect personal information about you in connection with you acting as a job applicant to or as an
director, officer, or contractor of Davidson’s. CCPA data rights are not available for personal information
about you in these contexts, including your emergency contact information and personal information that is
us to retain to administer benefits for another person relating to you acting as a job applicant to or an
director, officer, or contractor of Davidson’s. Any personal information we collect and use under these
will only be used within the context of your role or former role acting in such capacity.
There are various other exceptions to the data rights afforded under the CCPA. As stated in the Data
record-keeping requirements, our data retention practices are designed to comply with such laws. To the
extent a request
is submitted as provided below and it is determined that an exception applies, Davidson’s will respond to
providing an explanation of the applicable exception within the processing time-frame.
Request Submission and Processing
We will work to confirm receipt of your request within 10 business days and provide you with information on
how we will
process your request, including our verification process. We may ask you to provide additional information
in order to
verify your identity before proceeding with your request. Such additional information will be used only to
identity and for security or fraud-prevention purposes. If additional information is required and we are
contact you with the contact information you have provided, we may be unable to respond to your request. We
will work to
respond to your request within 45 days from the date of receipt of your request or of all information
proceed with processing the request, as applicable.
Do Not Sell My Personal Information
In addition to your ‘right to know’ and ‘right to delete’ personal information collected about you,
consumers have the right to opt-out of the "sale" of their personal information, as such term is defined in
the CCPA. To
facilitate exercise of this right, in addition to the opt-out methods generally available under the Privacy
California resident consumers may direct Davidson’s to refrain from sharing that personal information with
parties to the extent such disclosure is deemed a "sale" of information by using this link: Do Not Sell My
Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize
information sales. However, you may change your mind and opt back in to personal information sales at any
visiting our website and sending us a message.
A California resident consumer can designate an authorized agent to make a request under the CCPA on the
behalf. An authorized agent is an individual or a business entity registered with the California Secretary
of State that
a consumer has authorized to act on his or her behalf. If an authorized agent submits a request under the
CCPA on behalf
of a California resident consumer, we may require (a) documentation verifying authorization by the consumer
to make the
request, and (b) that the consumer on whose behalf the request is being made verify his or her identity
If you have any questions or comments about this Privacy Notice for California Residents or any of Davidson’s
privacy policies and practices, please call 1-800-537-2565 or email our
support team at firstname.lastname@example.org.
We reserve the right to update or amend this Notice from time to time and any such updates or amendments will
Visitors outside the United States
The Website is hosted in the United States and intended for use by residents of the United States. If you are
the Website from outside the United States, your information may be transferred to, stored and processed in the
States. The data protection and other applicable laws of the United States may not be as comprehensive as those laws
regulations in your country or may otherwise differ from the data protection or consumer protection laws in your
country. Your information may be available to government authorities under applicable law. By using the Website
providing personal information to us, you consent to transfer of your information to our facilities for use as
our information practices by prominently posting notice of the update on the Website. Updates will become effective
notification to your email address if we have your email address in our records.
more information about account registration and other aspects of the Website’s operations.